Caroline Juul Ellervik - founder & president

I founded PEASY because I for a while felt there was a need for easy access to information about sustainable habits and products. If you are reading this, you probably also spent hours on the web trying to find some information about sustainability but getting conflicting answers. I am with you! If you don’t want to research any more, I completely understand. Which is why my team and I have given you PEASY - Sustainability made Easy.

My background: I was born and raised in Haslev, a little town in Denmark, located about an hour south of the capital, Copenhagen. When I was 15 I moved to the US to start 9th grade, my first year of high school. I now study Marine Biology and Photography at Northeastern University, in Boston, Massachusetts.

It all started when I was going through my first year at Northeastern. In classes I became increasingly more and more aware of HOW seriously we need to change the way we live. Because otherwise, everywhere that I have called home so far, will not look nearly the same, to my grandkids. But I also realized that I alone can’t make a difference. Not that much anyhow. We need everyone on board, some way or another, to a more sustainable lifestyle, and this is my way of making it easier for those who WANT to be on board this journey to sustainability.

I am by no means perfect with regards to sustainability, or in any other way for that matter. But I truly believe that in order for something to be sustainable for the environment, it has to be sustainable for you as well. I am trying my best every day to change my habits and move closer to my goal of zero waste. Like Hannah Montana once said: Nobody is perfect. Therefore, this is not the page that is going to tell you to ditch the car if you really need it, only if you don’t really need it. Do like the Danes and take your bike:)

Josie margaret Slaathaug - Vice president

Josie and I met freshman year. We lived on the same floor in our dorm hall and we had almost every class together, because she also studies Marine Biology at Northeastern. Josie is one of the hardest working people I know and I am truly grateful for all the things she has helped me with on this site. She has gone above and beyond what I expected of her and I could not be more thankful for her help. She is very passionate about the environment, sustainability and the ocean, just like me, and we think very alike and work VERY well together.

Her background: Josie is from Pierre, South Dakota, a really long way from Boston! Her dad operates a family-owned cattle ranch and farm that has been passed down for many generations. Her mom is an environmentally-conscious ESL professor who gave Josie her spunk and kickstarted her sustainability journey. Josie has always had a passion for the ocean, so when she went to college, she headed straight for the East Coast. Not just that, she went to Boston. New England is a hot spot for marine science and she works hard every day to do good for the ocean so that all of us can enjoy it just as much as she does.